I’ve always loved being creative, but for a long time I never had the chance to fully explore it. After a few twists and turns, I found my way into design, and I’m so glad I did.

For me, design is the perfect place to bring together the things I love most: solving problems logically, then shaping those solutions into something beautiful, thoughtful, and human.

My fascination with creative design, combined with a background in social studies and hands-on experience in tech startups, gives me a unique perspective in the design world.

Outside of design, I’m endlessly curious. Currently learning Chinese traditional painting, experimenting in the kitchen, and (slowly) building my climbing career.

Freelance

0→1 Startup Experience Design

2024-Current

Worldwide

Freelance

0→1 Startup Experience Design

2024-Current

Worldwide

Freelance

0→1 Startup Experience Design

2024-Current

Worldwide

Supercharge

Multi-Industry Product Design

2022-2024

London

Supercharge

Multi-Industry Product Design

2022-2024

London

Supercharge

Multi-Industry Product Design

2022-2024

London

Coursera

User Insights & Roadmapping

2021-2022

London

Coursera

User Insights & Roadmapping

2021-2022

London

Coursera

User Insights & Roadmapping

2021-2022

London

Medallia

Data-Driven Client Solutions

2017-2021

London

Medallia

Data-Driven Client Solutions

2017-2021

London

Medallia

Data-Driven Client Solutions

2017-2021

London

MY APPROACH

Insight-Driven Discovery ✨

Validate Early, Pivot Fast ⚡

Rapid Experimentation 🎨

Insight-Driven Discovery ✨

Validate Early, Pivot Fast ⚡

Rapid Experimentation 🎨

Insight-Driven Discovery ✨

Validate Early, Pivot Fast ⚡

Rapid Experimentation 🎨

Decisions Backed by Data 📊

Designing with AI 🤖

Test & Iterate Relentlessly 🔁

Decisions Backed by Data 📊

Designing with AI 🤖

Test & Iterate Relentlessly 🔁

Decisions Backed by Data 📊

Designing with AI 🤖

Test & Iterate Relentlessly 🔁

BEYOND DESIGN

Reading

So Big

Edna Ferber

Reading

So Big

Edna Ferber

Reading

So Big

Edna Ferber

Listening

Stuff You Should Know

Josh Clark & Chuck Bryant

Listening

Stuff You Should Know

Josh Clark & Chuck Bryant

Listening

Stuff You Should Know

Josh Clark & Chuck Bryant

Playing

Everything Outdoor

Running, Climbing, Surfing, Skiing

Playing

Everything Outdoor

Running, Climbing, Surfing, Skiing

Playing

Everything Outdoor

Running, Climbing, Surfing, Skiing

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